Community Guidelines

When you share a quest to the community or write a comment, other people using LevelUp can see:

• your nickname, the name you chose when you started (you can change it from your profile). If you have no nickname, for example because moderation removed it, others see the app's default name ("Adventurer" in English);
• with it, your level, your character class and whether you have LevelUp Pro;
• the quests you share: title, description and the tasks for each week;
• your comments and replies;
• how many people liked or joined a quest. Who liked or joined it is not shown.

Other people don't see your profile photo, your private quests, your onboarding answers or your progress on any quest, shared or not. LevelUp has no private messaging.

Quests you keep to yourself stay private. Anything you share can be seen by anyone with the app, so share only what you're comfortable with the whole community seeing. Pick a nickname that doesn't reveal who you are in real life, especially if you're under 18.

When someone joins a quest you shared, they get their own copy. If you later delete your quest or your account, their copy stays with them, without your name. Deleting a quest also deletes the comments on it. Our Privacy Policy has the details.

You must be at least 13 years old to use LevelUp. If the law where you live sets a higher minimum age for a service like LevelUp, you must meet that age. If you're under 18, we encourage you to use LevelUp with a parent or guardian's knowledge. Our Safety & young users page explains how we look after younger users.

The sections below follow the reasons you can pick when you report something in the app. The name in bold and the line in italics are exactly what the report sheet shows.

Zero tolerance

We have zero tolerance for:

• sexual content;
• intimate images shared without consent;
• anything that sexualizes, exploits or endangers a child;
• harassment and bullying;
• hate speech;
• spam.

Zero tolerance means we remove the content once we confirm it breaks these rules, and we may suspend the account the first time, without a warning. For child sexual abuse and exploitation, see also our Child safety standards.

Sexual content

Sexual content: Nudity, sexual acts or sexual messages

LevelUp is not a place for sexual content of any kind. This includes sexual descriptions, sexual invitations or requests, sexual role-play and links to sexual material, in quests, tasks, comments or nicknames.

Intimate images without consent

Intimate images without consent: Private or intimate photos or videos shared without the person's OK

Never share, link to or threaten to share intimate images or videos of anyone without their consent. This includes fake or AI-made images of real people, and using such images to pressure or blackmail someone.

Child safety

Child safety: Anything that sexualizes, exploits or puts a minor at risk

Nothing that sexualizes a child, no matter the form or the intent. That includes content that sexualizes minors, grooming (trying to build trust with a minor for sexual purposes), asking a minor for images or personal details, sexual role-play involving minors, links to child sexual abuse material, and anything else that exploits or puts a minor at risk. Report it, and do not copy, screenshot, download or forward the material, even to us. Our Child safety standards explain what we do with these reports.

Self-harm or suicide

Self-harm or suicide: Encourages self-harm, suicide or eating disorders

Don't post anything that encourages, instructs or glorifies self-harm, suicide or disordered eating. That includes "pro-ana" or "thinspiration" content, extreme calorie or weight targets presented as goals, and challenges that dare people to hurt themselves.

Talking about your own struggles, or supporting someone else, is allowed. If a post suggests that the person who wrote it is at risk, we remove harmful content but we don't suspend someone for struggling. See If you or someone else is struggling.

Violence or illegal activity

Violence or illegal activity: Threats, violence, weapons, drugs or other crimes

No threats, no encouraging or celebrating violence, and no content that promotes or helps with crimes, such as selling weapons or drugs, or instructions for illegal acts. If you believe someone is in immediate danger, contact your local emergency services first, then report it.

Dangerous advice

Dangerous advice: Challenges or tips that could get someone hurt

Quests are meant to be challenging, not harmful. Don't share challenges or tips that could get someone hurt, for example extreme dieting or fasting, training through pain or injury, dangerous stunts, or advice to stop prescribed treatment. Ordinary training, nutrition or study advice is fine. If a quest you share was written with LevelUp's AI, read it before you publish it: you are responsible for what you share.

Spam

Spam: Ads, scams or repeated junk

No advertising, self-promotion, referral codes, scams, phishing, fake giveaways, links meant to drive traffic, or the same content posted again and again. Accounts that exist only to spam will be suspended.

Harassment or bullying

Harassment or bullying: Insults, threatens or targets someone

Be kind, even when you disagree. Don't insult, mock, threaten or pile on anyone, don't encourage others to target someone, and don't keep contacting someone through comments after they've made clear they don't want it.

Hate speech

Hate speech: Attacks people for who they are

No attacks, slurs, stereotypes or calls for exclusion based on who people are, including race, ethnicity, nationality, religion, disability, sex, gender identity, sexual orientation, age or serious illness. No content that praises hate groups or their symbols.

Something else

Something else: Breaks the Community Guidelines another way

Use this for anything else on this page, including the rules below, or anything that seems to break the law. If you can, add a few words in the details box so we understand what's wrong.

Pretending to be someone else

Don't pretend to be another person, brand or organization, including LevelUp or its team, and don't suggest you're officially connected with someone when you aren't. Parody is fine only if it's clearly parody.

Other people's personal information

Don't share anyone else's personal information without their permission: real names tied to their account, phone numbers, addresses, email addresses, ID or account numbers, private messages, or where they live, study or work. Protect your own too: never put your full name, address, phone number or passwords into a quest, task or comment, and keep health details out of them. What you share or comment is public and is normally checked automatically by Anthropic's Claude (see What we do).

Nicknames

Your nickname is public, so it has to follow these guidelines too. Names that are offensive, sexual, hateful or harassing, that contain someone's personal information or advertising, or that impersonate another person or LevelUp are not allowed.

In the app

1. Open the quest, for example from Explore.
2. Tap the "…" menu:
   • at the top of the quest, choose Report quest, or Report followed by the creator's name to report their nickname;
   • on a comment, choose Report comment, or Report followed by the author's name.
3. Pick the reason that fits best. You can add details (optional, up to 500 characters).
4. Tap Send report.

Without the app, or for illegal content

Anyone can report content to us by email, with or without a LevelUp account. Our content report page explains what to include. Please don't send child sexual abuse material or intimate images in your email; describe where the content is instead.

Blocking someone

You can also block a user: open their quest, tap the "…" menu at the top of the quest or on their comment, choose Block [name] and confirm with Block. Once you block someone:

• neither of you sees the other's quests or comments, and neither of you can comment on the other's quests or reply to the other's comments;
• they are not notified;
• you can still report them.

You can block up to 1,000 accounts. To undo a block, go to Profile › Settings › Blocked UsersProfile›Settings›Blocked Users and tap Unblock. Blocking doesn't replace reporting: if someone breaks these guidelines, please report them too.

Automatic checks before publishing. Text is checked automatically by Anthropic's Claude against these guidelines before it appears in the community:

• when you share a quest: its title, description and every task;
• when you post or edit a comment or reply;
• your nickname, the first time it becomes public (your first share or comment) and whenever you change it after agreeing to these guidelines. It is not checked while you choose it during setup;
• when you apply a rebuilt week to a quest you shared.

The check looks for sexual content, hate, harassment (including strong profanity), self-harm and eating-disorder content, violence or illegal activity, spam (including pretending to be LevelUp or its team) and personal information. Only the text being checked (for a nickname check, the nickname itself), what kind of text it is and where it will appear, and your app language are sent, never your account ID or any other identifier. It runs whether or not you turned on AI plans.

If text doesn't pass, it isn't published, and the app tells you so: for a comment or a quest description, "This doesn't meet our Community Guidelines. Change it and try again."; for a quest's title or tasks, "This quest's title or tasks don't meet our Community Guidelines, so it can't be shared." A rebuilt week that doesn't pass isn't applied, and the app says "The new week's tasks don't meet our Community Guidelines, so your current week stays as it is." A new nickname that doesn't pass is refused ("That nickname doesn't meet our Community Guidelines. Try another one.") and your old one stays. If the nickname you already have doesn't pass when it first becomes public, it is removed and your post isn't published; the app says "Your nickname doesn't meet our Community Guidelines, so we reset it. You can choose a new one in your profile, then try again." If you try again without choosing one, your post appears under the app's default name. The message doesn't say which rule the text broke. If the check is briefly unavailable, nothing is published and the app asks you to try again in a moment. If the check fails for another reason, for example a setup error on our side, the text is published without it.

Reports from people and review by our moderators still apply to everything that is published. Our Privacy Policy explains what is sent for these checks and what we keep.

Who counts as a reporter. Reports hide content automatically only when they come from an account that is at least 24 hours old and has finished setup, or from a moderator entering a report we received by email. We call these trusted reports. Other reports don't hide anything by themselves, but every report reaches our moderators.

Hidden at once. When a trusted report is for Child safety, Intimate images without consent or Sexual content, the quest or comment is hidden from everyone straight away while we review it. If such a report doesn't hide anything, for example because it came from a new account, it goes to our moderators as urgent. Child-safety and intimate-image reports always alert our moderators as urgent, whoever sent them.

Hidden after three reports. For any other reason, a quest or comment is hidden from everyone once three different trusted reporters have reported it, while we review it.

To stop people misusing reports, a few more limits apply: for example, one person's trusted reports can only trigger a limited number of immediate hides in a day, and LevelUp's own official quests are reviewed by a moderator instead of being hidden automatically. These reports still reach a moderator.

Nicknames. If a nickname gets a trusted report on the same rules, it is removed and locked while we review it, and others see the app's default name ("Adventurer" in English). If we decide the name breaks these guidelines, it stays removed and you can choose a new name that follows them. If we decide it's fine, your old name comes back.

Review by a person. A moderator reviews every report. We aim to review each one within 24 hours, and we treat child-safety and intimate-image reports as urgent. Depending on what we find, we:

• leave the content up if it doesn't break these guidelines;
• remove the content, either by hiding it for good or by deleting it;
• remove a nickname;
• suspend the account. A suspended account can't be used with LevelUp, and all its quests and comments are hidden. We may suspend an account for a single serious violation or for repeated ones.

Suspended devices. When we suspend an account, we also mark the app installations it was used on. Any account that later connects from a marked installation, including a new account made after deleting the suspended one, is suspended automatically, and the installations that account was used on are marked in turn. A marker stays after the suspended account is deleted, without a link to it, until we lift the suspension of an account used on that installation. It can't catch every case, for example after a phone is reset. If you think an account was suspended this way by mistake, for example because you share the phone or bought it second-hand, you can appeal (see Appeals).

If you shared something that we hid, you still see it in your Posts tab, marked "Hidden by moderation", but nobody else can see it and you can't share or edit it. When a moderator or reports hide something, the app doesn't yet tell you the reason. If you ask us (see Appeals), we tell you which rule it was based on.

Keeping evidence. For child-safety and intimate-image reports, we keep a secure copy of the reported content and of who posted it while the report is open and for one year after we act on it, so it can be passed to the authorities if needed. If the report turns out to be unfounded, the copy is deleted. Our Privacy Policy has the details.

Authorities. We may report illegal content, and the information needed to identify who posted it, to law enforcement or other competent authorities. For users in the EU, these include the authorities of the EU country concerned or Europol. Our Child safety standards explain how we report child sexual abuse and exploitation.

Telling reporters the outcome. The app doesn't currently notify you of the outcome of an in-app report. If you reported by email, we reply to you by email.

If we suspended your account, hid or removed something you shared, or removed your nickname, if the automatic check refused or held something you wrote, or if you reported something and disagree with what we did, tell us. On the "Account suspended" screen, tap Contact support. Otherwise, email [email protected] with the subject "Moderation appeal" and say which decision you're asking us to look at again and why.

LevelUp accounts don't have an email or password, so please include your Support ID; without it we may not be able to find your account. Emails you start from Contact support on the "Account suspended" screen or from Profile › Settings › Help & Contact › Email supportProfile›Settings›Help & Contact›Email support already have it at the end of the message. You can also find it in Profile › Settings › Help & Contact › Support IDProfile›Settings›Help & Contact›Support ID, or on the "Account suspended" screen, and tap it to share or copy it.

You can ask us to look again at a decision for at least 6 months after it, free of charge. A person looks at the decision again and replies by email with the result and the reason. We aim to reply within 5 business days. If we find we made a mistake, we reverse the decision where we can. Content that was deleted can't be restored, but we will lift any suspension or name lock it caused. Lifting a suspension also clears the markers on the installations that account was used on.

A suspended account can still be deleted from the "Account suspended" screen. Deleting it removes your content, but evidence copies kept for child-safety or intimate-image reports stay for as long as Keeping evidence says, and so does the marker on the installations it was used on (see Suspended devices).

If you're having thoughts of suicide or self-harm, or you're struggling with eating, you don't have to go through it alone. Free, confidential help is available:

LevelUp is not a crisis service, and our moderators can't provide counselling. If you see a post that worries you, report it with the reason Self-harm or suicide so we can look at it.

We may update these guidelines as LevelUp and the law change. Each version has a version number and date at the top of this page, and the change log lists what changed. If we make an important change, we'll tell you at least 30 days before it applies, on this page and, where we can, in the app, unless the change is needed sooner for legal or safety reasons.

When we publish a new version, the app asks you to accept it before you next share a quest, comment or change your nickname.

Questions about these guidelines: [email protected]. To report content, use the app or our content report page. Who we are: Support.